RAXAR 4X4
01
THE PROJECT
The primary objective of this project is to transform the existing SD frame product page into a high-end, customer-centric experience. By incorporating superior UX and UI design elements, we aim to not only enhance the overall user experience but also prominently showcase the exceptional quality of the bed frame.
PROJECT RAXAR 4X4 YEAR 2024
ROLE User Interface Design, User Experience Design & Project Management
TOOLS FIGMA, WORDPRESS (ELEMENTOR) & ADOBE SUITE
02
THE GOAL
This website targets high-end consumers seeking premium bull bars tailored to specific car models, guiding them to the perfect fit with links to their preferred retail stores.
The goal is to design a premium 4x4 automotive website that showcases high-quality products and guides customers to complete purchases at the retail shop. It will feature a cohesive design, high-resolution images, detailed product descriptions, and user-friendly navigation to engage visitors and encourage them to finalize their purchases in-store.
03
The primary objective of this project is to transform the existing SD frame product page into a high-end, customer-centric experience. By incorporating superior UX and UI design elements, we aim to not only enhance the overall user experience but also prominently showcase the exceptional quality of the bed frame.
THE PROCESS
A process for designing a premium 4x4 automotive website that highlights quality products and drives retail purchases:
A process for designing a premium 4x4 automotive website that highlights quality products and drives retail purchases:
- Understand the target audience and their preferences.
- Create wireframes for the website layout and navigation flow.
- Design & develop interactive prototypes to test the design and gather feedback before moving to development.
- Start collaberate with developer to develop the main structure of the website.
- Completed all design pages in Elementor.
- Usability testing before it goes live.
- Once the webisite launched, monitor its performance.
- Understand the target audience.
- Create wireframes for layout and navigation.
- Design interactive prototypes for
testing and feedback.
- Collaborate with developers
on website structure.
- Complete design in Elementor.
- Conduct usability testing before launch.
- Monitor performance post-launch.
RAXAR 4X4
RAXAR 4X4
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OVERVIEW
RAXAR, a private brand of Bapcor, offers premium bull bars, 4WD accessories, and touring gear. Specializing in high-quality 4x4 equipment for off-road vehicles, RAXAR stands at the forefront of design and innovation. Our expanding range of products is tough, reliable, and functional, tailored to meet your needs.
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SLEEPING DUCK
RAXAR, a private brand of Bapcor, offers premium bull bars, 4WD accessories, and touring gear. Specializing in high-quality 4x4 equipment for off-road vehicles, RAXAR stands at the forefront of design and innovation. Our expanding range of products is tough, reliable, and functional, tailored to meet your needs.
OVERVIEW
The Sleeping Duck Mattress combines quality, sophistication, and a clever design. It has revolutionised the mattress industry in Australia.
They set out to build the highest quality mattress possible, scientifically test every element for durability and comfort, be completely transparent about what’s inside and to make it available to every Australian online, manufacturer direct at a fraction of the instore price.
DESIGN SYSTEM
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PROTOTYPE
Prototyping is Essential
Creating a prototype for a mobile product detail page is essential for optimizing user experience. It helps stakeholders visualize how content and features will work on smaller screens, allowing testing of navigation, layout, and interactions to ensure a user-friendly design.
Creating a prototype for a mobile site, especially for a product detail page, is crucial in ensuring an optimal user experience. Prototypes allow stakeholder to visualize how content, images, and features will appear and function on smaller screens. For product detail pages, where users need quick access to key information like pricing, descriptions, and stock retailer. It enables the testing of navigation, layout, and interactive elements, ensuring the page is intuitive and user-friendly.
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USER EXPERIENCE
USER EXPERIENCE
Accelerate Conversions with Optimized UX
A seamless user experience (UX) is crucial for an automotive retailer's product page, driving customer engagement and boosting conversions. Thoughtful design enables buyers to easily explore the page, access key details like pricing and specifications, and find nearby retailers. Intuitive navigation, fast load times, and clear call-to-action buttons build trust and simplify decision-making.
A seamless user experience (UX) is vital for an automotive retailer's product page, as it plays a key role in driving customer engagement and boosting conversions. A thoughtfully designed UX allows potential buyers to effortlessly explore the page, quickly access essential information such as pricing, specifications, and nearby retailers. With intuitive navigation, fast loading speeds, and prominent call-to-action buttons, the design fosters trust and simplifies the buyer’s decision-making process.
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