OVERVIEW
The Clarendon Hotel is a stunning architectural masterpiece that has stood the test of time, located in the heart of South Melbourne. The hotel boasts a variety of facilities, including a restaurant, bar, two floors of boutique accommodation, and the breathtaking Clarendon Skybar, an iconic rooftop bar with spectacular views.
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SLEEPING DUCK
The Clarendon Hotel, located in the heart of South Melbourne, is an architectural gem. It offers a restaurant, bar, boutique accommodation across two floors, and the stunning Clarendon Skybar with amazing rooftop views.
OVERVIEW
The Sleeping Duck Mattress combines quality, sophistication, and a clever design. It has revolutionised the mattress industry in Australia.
They set out to build the highest quality mattress possible, scientifically test every element for durability and comfort, be completely transparent about what’s inside and to make it available to every Australian online, manufacturer direct at a fraction of the instore price.
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01
THE PROJECT
PROJECT CLARENDON HOTEL YEAR 2020
ROLE WEBSITE DESIGN, CONVERSION RATE
TOOLS ADOBE XD & ADOBE SUITE
The primary objective of this project is to transform the existing SD frame product page into a high-end, customer-centric experience. By incorporating superior UX and UI design elements, we aim to not only enhance the overall user experience but also prominently showcase the exceptional quality of the bed frame.
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The primary objective of this project is to transform the existing SD frame product page into a high-end, customer-centric experience. By incorporating superior UX and UI design elements, we aim to not only enhance the overall user experience but also prominently showcase the exceptional quality of the bed frame.
THE GOAL
The goal of the Clarendon Hotel's website redesign is to better highlight its boutique accommodation and restaurant. The new layout will make booking easier, feature the rooftop bar, and invite guests to explore the cozy rooms and enjoy the excellent Asian cuisine.
The goal of the Clarendon Hotel's website redesign is to better highlight its boutique accommodation and restaurant. The new layout will make booking easier, feature the rooftop bar, and invite guests to explore the cozy rooms and enjoy the excellent Asian cuisine.
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THE PROCESS
The process ensures the website not only looks great but also effectively introduce an easy hotel & restaurant booking system.
01 Understand the company's goals. 02 Review the current website and identify improvement opportunities and target audience. 03 Create a sitemap and wireframe for key sections like the restaurant, accommodation, and Skybar. 04 Design interactive prototypes for feedback. 05 Work with the developer to build the website structure. 06 Conduct usability testing before launch. 07 Monitor website performance post-launch and make improvements regularly.
01 Understand the company's goal, and key areas like hotel & restaurant booking system. 02 Review the current website for improvement opportunities and identify the target audience. 03 Create a sitemap and wireframe for key sections like restaurant, accomodation & Skybar. 04 Design interactive prototypes for feedback before development. 05 Collaborate with the developer to build the website structure. 06 Conduct usability testing before launching. 07 After launch, monitor the website's performance regularly & make improvement.
CLARENDON HOTEL
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MOBILE DESIGN
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THE PROTOTYPE
Creating a simple prototype allows designers to test and improve the booking system's interface, ensuring it’s easy to use and efficient. This early model helps spot and fix issues like navigation or layout problems before development. It also gives stakeholders a chance to provide feedback and make better decision.
Creating a simple prototype allows designers to test and improve the booking system's interface, ensuring it’s easy to use and efficient. This early model helps spot and fix issues like navigation or layout problems before development. It also gives stakeholders a chance to provide feedback and make better decisions, resulting in a smoother, more user-friendly booking experience.
By creating a simple prototype, designers can test and refine the user interface and user experience, ensuring that the booking system is intuitive, efficient, and user-friendly. This early-stage visualization allows for the identification and resolution of potential issues before the development phase, such as navigation difficulties or layout problems. It also enables stakeholders to provide feedback and make informed decisions, ultimately leading to a more streamlined and satisfying booking experience for users.
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