COFFEX COFFEE

The primary objective of this project is to transform the existing SD frame product page into a high-end, customer-centric experience. By incorporating superior UX and UI design elements, we aim to not only enhance the overall user experience but also prominently showcase the exceptional quality of the bed frame.

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THE PROJECT

PROJECT COFFEX COFFEE YEAR 2018

ROLE WEBSITE DESIGN, CONVERSION RATE

ROLE WEBSITE DESIGN,

CONVERSION RATE

TOOLS ADOBE XD & ADOBE SUITE

VIEW PROJECT

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The goal of the website redesign is to create a dynamic platform that highlights key business milestones, emphasizes our commitment to quality coffee and equipment, and showcases the wholesale offerings.

THE GOAL

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- Understand the company's mission,
values, and focus areas like coffee
quality, equipment, and wholesale services.

- Review the current site for improvements
and define the target audience.

- Create a sitemap and wireframe
for key sections.

- Design interactive prototypes for
feedback before development.

- Work with developers to build the
site structure.

- Test usability, then launch.

- After launch, regularly monitor
performance.

THE PROCESS

The process ensures the website not only looks great but also effectively communicates the company’s commitment to quality and growth, while catering to its wholesale customers.

- Understand the company's mission, values, and key areas like coffee
quality, coffee equipment, and wholesale services.

- Review the current website for improvement opportunities and identify
the target audience.

- Create a sitemap and wireframe for key sections.

- Design interactive prototypes for feedback
before development.

- Collaborate with the developer to build the website structure.

- Conduct usability testing before launching.

- After launch, monitor the website's performance regularly.

The process ensures the website not only looks great but also effectively communicates the company’s commitment to quality and growth, while catering to its wholesale customers.

OVERVIEW

Coffee Coffee supplier of premium coffee beans and equipment. Established in 1959 in Coburg, Melbourne, Australia, Coffex has been a trailblazer in the Australian coffee industry for over 60 years. From the beginning, our mission has been to deliver exceptional coffee to our local community

—a tradition we proudly continue today from our expanded, state-of-the-art facility in Brunswick.

The Sleeping Duck Mattress combines quality, sophistication, and a clever design. It has revolutionised the mattress industry in Australia.

They set out to build the highest quality mattress possible, scientifically test every element for durability and comfort, be completely transparent about what’s inside and to make it available to every Australian online, manufacturer direct at a fraction of the instore price.

OVERVIEW

Coffex Coffee, a leading supplier of premium beans and equipment, has been shaping the Australian coffee scene since 1959. We continue our tradition of delivering exceptional coffee from our modern facility in Brunswick.